Are you stuck in a lifting rut? Do your workouts feel more like routine than a relentless pursuit of progress? If you’re nodding along, it’s time to acknowledge a fundamental truth: the traditional playbook for building muscle, while effective for some, might be holding you back from your true potential. The landscape of fitness science is constantly evolving, and what worked a decade ago may not be the most efficient path to explosive gains today.
This is precisely why we’ve developed the New Rules of Muscle training program. This isn’t just another collection of exercises; it’s a fundamental re-evaluation of how we approach muscle hypertrophy, designed to help you break through plateaus and forge the physique you’ve been working towards. We’re here to challenge conventional wisdom and introduce you to a smarter, more effective way to build serious muscle.

About the New Rules of Muscle Program
The New Rules of Muscle program is your direct route to accelerated muscle growth. Forget endless hours in the gym doing the same old thing. This program, expertly guided by Ebenezer Samuel, CSCS, Fitness Director at Men’s Health, distills years of experience and cutting-edge training principles into five focused, 30-minute workout sessions. Samuel, who himself transformed from a self-proclaimed "skinny guy" into a muscular physique, has meticulously crafted this program to address the common pitfalls that stall progress.
This isn’t about learning a hundred new exercises. It’s about learning to perform familiar movements with a new intent, focusing on specific principles that maximize muscle activation and growth. Whether you’re a beginner looking to establish a strong foundation or an intermediate lifter ready to push past your current limits, this program is your blueprint for rapid, sustainable gains.

What Makes This Program Different?
The core of the New Rules of Muscle lies in its departure from rigid, outdated protocols. We’re focusing on intelligent training that prioritizes:
- Muscle-Centric Execution: Every rep, every set is designed to create the optimal stimulus for muscle fibers to adapt and grow. This means understanding how to move, not just what to move.
- Efficiency and Intensity: Maximize your time. These 30-minute sessions are packed with high-impact exercises and targeted strategies to ensure you’re getting the most out of every minute you dedicate to training.
- Progressive Overload, Reimagined: While progressive overload remains king, we’re exploring new ways to implement it beyond simply adding more weight. Think variations in tempo, rep schemes, and exercise selection that challenge your muscles in novel ways.
- Holistic Approach: Muscle growth isn’t just about lifting heavy. This program integrates principles that support recovery and overall physical readiness, ensuring you can consistently perform at your best.
Breaking Down the Blueprint: Your Weekly Schedule
The New Rules of Muscle program offers a structured, yet flexible, approach to your week. Designed for the dedicated individual, this 4-week plan ensures every major muscle group receives focused attention, while also allowing for crucial recovery.

Weeks 1-4: The Foundation for Growth
- Monday: Lats Focus – We’ll target your latissimus dorsi, the broad muscles of your back that contribute significantly to a powerful V-taper.
- Tuesday: Legs Power – Dive deep into compound movements and isolation exercises to build strength and size in your quads, hamstrings, and glutes.
- Wednesday: Core Strength – A strong core is the bedrock of any effective training program. This day focuses on building a resilient and functional midsection.
- Thursday: Chest Development – Sculpt your pectoral muscles with a strategic approach that emphasizes both strength and aesthetic appeal.
- Friday: Arm Annihilation (Guns) – It’s time to build those impressive biceps and triceps. We’ll use targeted techniques to maximize growth in your arms.
- Saturday: Active Recovery – Gentle movement to aid muscle repair and reduce stiffness. Think brisk walking, light cycling, or foam rolling.
- Sunday: Active Recovery – Similar to Saturday, this day is dedicated to promoting recovery and preparing your body for the week ahead.
On Recovery Days: Complete rest is always an option, but active recovery can significantly enhance your results. Engaging in low-intensity activities like walking, stretching, or yoga can improve blood flow, reduce muscle soreness, and promote faster healing. This is crucial for sustained progress and preventing burnout.
Your Guide: Ebenezer Samuel, CSCS
Leading you through the New Rules of Muscle is Ebenezer Samuel, a seasoned fitness expert and the Fitness Director for Men’s Health. Samuel’s journey from a naturally lean individual to a testament of dedicated muscle building is a powerful inspiration. He understands the challenges of hard gainers and has applied his extensive knowledge to develop training methodologies that deliver tangible results.

Samuel’s coaching style is authoritative yet accessible. In each video, he provides:
- Expert Form Cues: Learn the precise mechanics of each exercise to maximize muscle engagement and minimize injury risk.
- Tempo Guidance: Understand the importance of controlled movements and how to manipulate tempo to enhance the muscle-building stimulus.
- Strategic Insights: Gain valuable knowledge about the "why" behind each exercise and training principle, empowering you to become a more informed and effective lifter.
Frequently Asked Questions (FAQs)
Q: Do I need to be an advanced lifter to do this program?

A: Absolutely not. The New Rules of Muscle program is designed for beginners to intermediate enthusiasts. Samuel breaks down the exercises and principles clearly, making it accessible for those new to structured training and challenging enough for those looking to progress.
Q: How much equipment do I need?

A: The program primarily utilizes standard gym equipment, including dumbbells, barbells, and basic machines. The focus is on effective execution rather than exotic equipment.
Q: How long will it take to see results?

A: While individual results vary based on genetics, diet, and consistency, the New Rules of Muscle program is designed for rapid progress. By focusing on intensity, proper execution, and smart programming, you can expect to see noticeable changes in strength and muscle definition within the first few weeks of consistent application.
Q: What if I miss a workout day?

A: Life happens! The best approach is to get back on track as soon as possible. If you miss a Monday workout, try to complete it on Tuesday and shift the rest of your week accordingly. Consistency over perfection is key.
Beyond the Workouts: What Else You’ll Get
To fully unlock the potential of the New Rules of Muscle program and access a comprehensive suite of fitness resources, a Men’s Health MVP Premium membership is your key. This membership unlocks a world of benefits designed to elevate your fitness journey:

- Exclusive Training Plans: Gain access to a vast library of training programs, including the revolutionary New Rules of Muscle and other targeted plans like The Ultimate Recomp Workout Plan, designed for optimal body composition.
- 450+ Streaming Workouts: Enjoy a constantly expanding library of high-quality video workouts accessible through the Men’s Health fitness app, catering to every fitness goal and preference.
- 70+ New Articles Weekly: Stay ahead of the curve with daily access to cutting-edge fitness science, expert reviews, in-depth training breakdowns, and exclusive content on menshealth.com.
- Print Magazine Subscription: Receive every issue of the Men’s Health print magazine delivered directly to your doorstep, offering a tangible connection to the brand’s expertise.
- Muscle Newsletter: Get weekly members-only insights from Ebenezer Samuel himself, diving deep into the latest research and practical applications for muscle building.
Embrace the Evolution of Muscle Building
The New Rules of Muscle program isn’t just about lifting weights; it’s about a paradigm shift in how you approach your fitness. It’s about understanding your body, challenging outdated notions, and embracing scientifically-backed strategies that deliver real, tangible results.
Stop settling for stagnant progress. It’s time to inject intensity, intelligence, and innovation into your training. This program is your invitation to break free from the limitations of conventional wisdom and unlock a new level of muscle development. Embrace the journey, trust the process, and prepare to witness the transformative power of the New Rules of Muscle. Your strongest, most muscular self awaits.
